Meet the talented Mona Ali, innovative founder of FIIRI AGENCY. At just 35, Mona is making her mark in the fashion industry with a powerful mission centered on visibility and representation.
Introducing Midnatt Kitchen
We’re super excited to introduce our brand-new kitchen collection! This gingham line brings together style, function and sustainability. It features everything you need for your culinary adventures – kitchen towels, oven mitts, pot holders, and aprons.
Picks of the week
Monokrom harmoni eller dynamisk mix. Våra produkter är gjorda för att matcha.
Vilken storlek?
Visste du att i princip alla länder i Europa har olika mått på påslakan och örngott. Läs mer i vår storleksguide.
Det senaste från vår Journal
I vår Journal hittar du inspirerade hemma hos-besök, frukosttips och massa spännande läsning om vårt favorit ämne – sömn.

3 ways to serve your New Year’s oysters
In Sweden, oysters are a New Year’s Eve classic. So we asked chefs, Rebecca Almen and Louise Johansson, about their favorite ways to serve these delicacies of the sea.

Julia GR – our 2024 Christmas card collaboration
For our annual Christmas card, this year we collaborated with the illustrator Julia GR from Montreal, Canada. Her way of mixing a naive expression with beauty is so effortlessly pretty, and we are thrilled to share a piece of her world with all of you this Christmas.

Julia Stridh
Meet our charming friend and talented fashion stylist, Julia Stridh. On a delightfully cloudy morning, we popped over to Julia’s stunningly renovated old house in Bromma, just outside Stockholm. Let’s just say she worked some serious magic, transforming a crumbling structure into a sparkling gem that perfectly mirrors her vibrant personality.

Elin Carlsten & Kristoffer Lönnström
There are neighbors, and then there are neighbors. A few floors up from Midnatt’s Stockholm showroom, you’ll find the wonderful flat of entrepreneur couple Elin Carlsten, Kristoffer Lönnström and their two children.

In Lofoten with Ebba Forsgren
We caught Swedish adventurer Ebba Forsgren in the act of climbing in Lofoten, Norway. For Midnatt, she shares her professional tips for beautiful sunsets, perfect outdoor dishes and well-thought-out packing lists.

Midnatt onboard with Fanny Ekstrand
As a proud member of Too Many Boats in the Air Inc fashion writer and influencer Fanny Ekstrand obviously is spending her summer on a sailing boat. The brief for the queen size bed onboard wasn’t boat but hotel bed, and let’s just say the color scheme for the boat in general isn’t typically nautical.

3 perfect bbq sides
For us, summer means BBQ’s on repeat. That said, there’s always room for new inspiration and updated classics regarding the sides we serve. Fresh corn with zucchini, and smetana. Gigantes in broth with Parmesan, and Crispy salad with croutons and creamy dressing.