Meet the talented Mona Ali, innovative founder of FIIRI AGENCY. At just 35, Mona is making her mark in the fashion industry with a powerful mission centered on visibility and representation. We met up with this friendly soul over croissants in her Stockholm apartment.

Join us as we delve into her beauty routines and never-ending house party dreams. Get ready for a delightful peek into the life of a passionate entrepreneur, and soon-to-be baby mom.

Full name:

Mona Mohammed Ali.

Age:

35 years old.

Work:

Founder of FIIRI AGENCY.

Family:

My husband and I are expecting our first child in March.

Your home:

A rental apartment in Stockholm.

Something we might not know about you:

I’m a super goofy person.

Tuesday evening ends at:

10:30 pm.

Before turning out the lights, you always:

Cuddle with my husband.

Who are sharing your bed:

My husband and baby, soon.

Normally you sleep in:

Midnatt sheets, or if you mean clothes, just underwear.

The last dream you remember:

I always have these weird dreams about huge parties filled with people I know. The party shifts between different dimensions, spaces, and locations, yet everything somehow happens in one night, like a never-ending house party.

On your night stand we will probably find:

Body lotion, lip balm, my glasses, and Att föda by Asabea and Opokua Britton, which I’m currently reading to prepare for birth.

Your best tip for a good night sleep would be:

Always wear my Our New Routine sleep mask, I literally can’t sleep without it. Puts me right to sleep.

Your evening beauty routine includes:

I keep it simple, remove my makeup with a face wash, then apply a face oil. Sometimes I’ll use a toner or exfoliate, but rarely, since I don’t like drying out my skin.

”FIIRI means to look at, to see —it’s all about visibility and representation in the industry.”
Mona Ali

This keeps you sleepless at night:

Right now? Pregnancy.

Instead of counting sheep you:

Always read dua (prayer) before bed.

The best thing about your bedroom :

Our lighting, it’s so calming.

Your best midnight snack:

Cold red grapes from the fridge.

Tuesday morning starts at:

06:30 am.

Your alarm sounds like:

Blinking lights with a lullaby-like sound.

The first thing you see when you open your eyes are:

Either our curtains or the view outside the window.

Your morning mood could be described as:

Fairly enthusiastic about the day. I have flexible hours, so I like to take my time in the mornings and enjoy a proper breakfast.

A normal breakfast would be like:

Porridge with honey, cinnamon, and fruit, or a classic toast with cheese and cucumber.

Your birthday breakfast should be like:

Definitely a hotel breakfast with my husband. Even if we’re not staying at a hotel, we love going out just for the breakfast experience.

Your morning beauty routine includes:

First thing, prayer. Then breakfast, followed by getting ready. I shower, do my makeup, and love taking my time at my vintage makeup table.

A dreamy weekend morning could be like:

Waking up, making pancakes for breakfast, and crawling back into bed for a cozy cuddle session.

My dos and don’ts when making the bed:

Never not make the bed, that’s my big don’t. I recently learned how to make the bed hotel-style with two sheets, which I love!

Also, we just have to ask. You are the proud founder of FIIRI Agency. What does FIIRI stand for?

FIIRI means; to look at, to see. It’s all about visibility and representation in the industry.

Also, we just have to ask. You are the proud founder of FIIRI Agency. What does FIIRI stand for?

We’re beyond excited to welcome our little baby this year and start our journey as a family. I also want to practice more mindfulness, being fully present and engaged in the moment without distractions. On the creative side, I’m working on a secret project that I can’t wait to explore further. Stay tuned!