With a gingham tea towel as a scarf and chips in her sleeve, Malin Persson is just as likely to host a picnic on the living room floor as she is by the sea. Think good old BLTs, proper wine glasses, cinnamon buns and a thermos full of ice. Her feed is filled with delicious food you’ll instantly crave and witty captions that’ll make you smile. Add just enough everyday chaos, and you’ve got Malin in a nutshell – the kind of real-life beauty we can’t get enough of.
Johanna Pihl
With the sun dancing around our ankles, we had the pleasure of having breakfast at artist Johanna Pihl’s place. With hot coffee in our hands and Neil Young in our ears, we chatted about far away lion walks, c r a z y good energies, and the art of catching the end of our dreams.
A piece of art
With shapes and crafts in full bloom inside their minds, and in their hands, our artist friend Josefin Tolstoy and photographer Åsa Liffner have created a fantastic campaign. Like true art pieces, every picture speaks for itself. We are obsessed with the color scheme they selected to showcase in this summary campaign. Please find all the images below and enjoy a little chat with the women behind them.
Magda Marnell
Nighttime kombucha cravings, natural facelifts Hollywood style, and cottagecore family life within a legacy of 300 years. This weekend we are visiting the stunning country house of fashion Designer Magda Marnell.
Beckers Mood x Midnatt
När färgföretaget Beckers frågade om vi ville bidra med textilier till tre stämningsfulla miljöer målade i produktserien Mood, svarade vi gladeligen ja!
Linnea Paulsson Neppelberg
Art Director Linnea Paulsson Neppelberg recently packed her Stockholm life and her family in a gigantic suitcase and moved back south. We asked her to show us what everyday life around the kids looks like now.
A limited collection
We are happy to finally introduce our fall special collection. It includes three new colors, a cobalt blue, a soft apricot and a soothing beige.