She’s the super foodie who decides what we are having for breakfast, lunch and dinner. At least in our dreams. She is also the digital communications manager of…
Elsa Kugelberg
She’s the speechwriter of Swedish politician Birgitta Ohlsson and expert on foreign affairs. Political writer Elsa Kugelberg sleeps on a bed of nails while practicing German and listening to […]
Jonna Flordal
On her nightstand: a book she doesn’t get to read. And her version of counting sheep? Swedish national radio P1. Architect Jonna Flordal and her husband Nisse live […]
On set with Midnatt Mini 2017
”We gathered the cutest group of rascals to help us capture the essence of our kids label Midnatt Mini.” You know that our soft organic bed sets are […]
Midnatt Autumn Campaign 2017
”When planning Midnatt’s first collection shoot we obviously called her up immediately.” We’ve always admired the arty pictures created by Stockholm based stylist Josefin Hååg. Not least her […]
Katarina Matsson
ELLE Sweden’s Content Director, Katarina Matsson, is a bad sleeper. Despite that she is quick in the morning. And if the sun is shining, so is she. She lives in…
What science says about sleep
Why do we spend a third of our lives sleeping when the hours of the day don’t seem to be enough for any of us? Some would say it’s because…
Tara Moshizi
Cheese and animal loving journalist and tv profile Tara Moshizi shares her bed with school counselor David Hellberg. And Pixel the cat. They live in a 20th century […]