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Estelle Graf – our 2025 Christmas card collaboration

It’s time to launch our annual art collaboration, aka the Midnatt Christmas cards, which comes as a little gift to all our customers during December. This year, we are collaborating with Stockholm-based artist Estelle Graf, who has created the most incredible art prints. Månsjuk & Moder Sol, inspired by celestial bodies and ancient star maps. We just can’t take our eyes off these magical creatures. Can you?

It’s time to launch our annual art collaboration, aka the Midnatt Christmas cards, which comes as a little gift to all our customers during December. This year, we are collaborating with Stockholm-based artist Estelle Graf, who has created the most incredible art prints. Månsjuk & Moder Sol, inspired by celestial bodies and ancient star maps. We just can’t take our eyes off these magical creatures. Can you?

Everyone who places an order in December can add the prints Månsjuk and Moder sol, by Swedish artist Estelle Graf, as a complimentary gift. They are A5 in size and printed on high-quality 324g paper.

This time of the year when the narrow cobblestone streets and hills of Södermalm turn white, it’s like walking in a IRL Christmas calendar. This is where we find artist Estelle Graf’s atelier. A red little cottage up on the hill where you thought no one could actually live. Or work. If not a character in an Astrid Lindgren saga. Oh, wait, maybe she actually is? There’s for sure something fairy tale-ish about this year’s Christmas card creator. And we had the privilege to visit.

Name: Estelle Graf
Age: 31
Family: Husband Enzio, daughter Vivianne, and our pug Bruno
Work: Artist and co-founder of WAY Gallery

We are madly in love with your motifs, Månsjuk and Moder Sol, that you made for us this Christmas. What inspired you?

I follow my intuition when I create, and this entire autumn I’ve been completely fixated on celestial bodies and old star maps. The sun and the moon are powerful symbols that have followed us through generations, religions, and belief systems. We never stop being fascinated by them. There is something solemn about these symbols, which makes them feel right for the holidays. They also carry a sense of magic, and I think Christmas is very much about that. In a way, I think they have a poetic quality that aligns beautifully with Midnatt as a brand.

You found this remarkable little place at such a precious address in a funny way – tell us?

Exactly. Before I discovered my tiny red cottage, I rented a place that could be described as a small closet without windows. It was cozy, but incredibly cramped. My husband found the listing for the cottage on Swedish Blocket, and told me to apply. I was convinced there was no point, but I sent an email anyway. Almost as if to prove a point to my husband. The next day, I was invited for a viewing, and suddenly it was mine. It felt like unbelievable luck. I’m so grateful to sit here and work. It’s endlessly inspiring. Like being dropped into the middle of a fairytale.

Destiny, karma, or pure luck?

Hmm… destiny, maybe. I absolutely believe in karma, but I think it’s more complicated than people like to make it. In some way, I do think most things are predetermined, and that each of us is meant to move in a certain direction. But on the other hand, none of it would work without a bit of luck.

No Christmas for you without…?

The old Pelle Svanslös Christmas calendar in SVT archives, and Jansson’s Frestelse with extra anchovies.

Text Josephine Blix

Photo Mikael Lundblad